What is Private browsing and Why should you use it?
Does it ever seem like your web browser knows more about you than your friends? It feels weird that you’re searching about a vacation trip, and suddenly you are bombarded with ads about plane tickets hotels and touring agencies, popping up on your web page or Facebook feed.
The solution to this? Browse Privately! “Ever since private browsing was first created, users have been confused about its actual usefulness in protecting against online activity from online users of a shared device, websites, ad agencies and even their ISP’s”(Seth Schoen,ETF)
It is next to impossible to use the internet without leaving a digital footprint of some kind, this is where inbuilt browse privately capabilities come into play. They are known by different names for instance Google has Incognito mode while Internet Explorer has InPrivate mode. Although they may have different names their functions are the same, to keep your data safe and secure.
As of 2017, almost two out of three internet users (61%) believe they Know what Private browsing is. Nonetheless usage statistics indicate that only 20.1% of those interviewed actually use private-browsing.
An in-depth study portrays that the majority of people forget to open these extensions and find it cumbersome to do so constantly. But between internet banking, online shopping and the rise of cloud computing our financials are ripe for the taking, so the question we need to ask ourselves is “What can be done to protect ourselves when on the internet?”. It is of paramount importance now more so than ever to protect our online presence.
Well with this bit of research you have now begun your journey to adopt browse privately . In doing so you can better guard your personal and professional life and have more peace of mind while navigating the nest of vipers that is the Internet.